LUCA ARIOLI, CARDIOLOGIST
Luca Arioli is a cardiologist working in private healthcare in Northern Italy.
I designed a visual identity mainly based on a humanist typeface, supported by a stylised illustration depicting the doctor's hand taking a patient's pulse. The result is a modern and professional look with an overall holistic and "human touch" finishing.
The Calming Blue colour and Barely Blue act as the primary palette to communicate a relaxing feeling to patients. Colour Heart Red is used on the website as a call to action accent colour.
Scope of Work:
Visual Identity Concept & Creation
Art Direction
Printed Matter
Web Design